Tracking Infusionsoft Order Forms in Google Analytics

We’ll be looking at tracking Infusionsoft order forms via e-commerce tracking feature of google analytics.

GTM would be used for the setup process.

Here are some important prerequisites:

• Make sure analytics tracking is turned on in View > E-commerce settings
• GTM Code is installed on all pages of the site.

Here’s what you’ll get

• E-commerce Transaction Data in Google Analytics
• No Duplicate Tracking of order IDs 

The code to prevent duplicate tracking was inspired from here.

You’ll be ready in no time. Just follow these 3 simple steps:

• Infusionsoft E-commerce Tracking Code Setup in GTM
• Google Analytics E-commerce Tracking Tag
• Infusionsoft Order Form Setup

Infusionsoft E-commerce Tracking Code Setup in GTM

• Create Custom Variables of type URL > Select Query & type ‘orderId’. (make sure you use the right capitalisation here!)
  

• Create a new Custom HTML tag & paste the following code.

<script>
function captureOrder(){
window.dataLayer = window.dataLayer || []
var d=[];
var t = 0
var productName=/productName=([^&]+)/i.exec(location.search)[1].split(',');
var price=/price=([^&]+)/i.exec(location.search)[1].split(',')
var orderId = /orderId=([^&]+)/i.exec(location.search)[1]

if(productName.length != price.length) { return false }

for(var i=0;i<productName.length;i++)
{
d.push({
       'sku': '100' +"-"+productName[i],
       'name': productName[i] ,
       'price': parseFloat(price[i]),
       'quantity': 1
   }) 
t+=parseFloat(price[i])
}    
    
  dataLayer.push({
  'transactionId' : orderId,
  'transactionTotal' : t,
  'transactionProducts' : d,
  'event' : 'transaction_success'               
  
  })
  
  }
  
  

    var orderID = /orderID=([^&]+)/i.exec(location.search)[1];
    if(document.cookie.indexOf('orderIds')>-1){
 			var trackedOrderIds = /orderIds=([^;]+)/g.exec(document.cookie)[1].split("|");
   			if(trackedOrderIds.indexOf(orderID)==-1){         
          		captureOrder();
                trackedOrderIds.push(orderID);
        var d = new Date();
    			d.setTime(d.getTime() + (180*24*60*60*1000));
    			var expires = "expires="+d.toUTCString();           
    			document.cookie = "orderIds=" + trackedOrderIds.join('|') + "; " + expires;
        	    

            }
    }else{
      		captureOrder();
                var trackedOrderIds = [];
      		trackedOrderIds.push(orderID);
  			var d = new Date();
    		d.setTime(d.getTime() + (180*24*60*60*1000));
    		var expires = "expires="+d.toUTCString();           
    		document.cookie = "orderIds=" + trackedOrderIds.join('|') + "; " + expires;
    }
</script>

• Create a Trigger with the following configuration:
  (Make sure to enter the correct Thank you page URL by replacing the “/order-success/”)

Google Analytics E-commerce Tracking Tag

• Create Google Analytics Tag with Type ‘Transaction’

• Trigger the above tag with a custom event named ‘transaction_success‘.

Infusionsoft Order Form Setup

• Go To E-commerce > E-commerce Setup > Order Forms.

• Create an order form or open the once created.
• Here, you can include any number of products. The only thing to check here is quantity should be 1 for each product & user should not be able to change the quantity.

• In Thank you page tab, make sure to use the thankyou page on your domain.
• Now most important part. When you paste your thankyou page URL, include the ‘productName‘& ‘price’ parameter.
  
  Eg: If you have a single product ‘ProductA’ for price 100. 
  Thankyou Page URL: www.xyz.com/order-success/?productName=ProductA&price=100Eg: If you have 2 products ‘ProductA’ & ‘ProductB’ for price 100 & 120 respectively.
  Thankyou Page URL: www.xyz.com/order-success/?productName=ProductA,ProductB&price=100,120
  & so on…..
• You can replace the ‘ProductA’& ‘ProductB’ with any name you like. The same will appear as the product name in google analytics.
• Lastly, check the option “Pass contact’s information to the Thank You Page”.

Summary

• Make sure you have products with the single quantity which cannot be changed by users.Also, in Google Analytics, the e-commerce settings in the view should be turned on.You should use the Thankyou page URL on your domain instead of infusionsoft’s.Let me know if you implement it successfully or face any issues.