How to turn more of your new customer leads into booked appointments [Automated]

Last Updated on Feb 8, 2022 by Jos

Fact Checked

Home » Blog » Roofing » How to turn more of your new customer leads into booked appointments [Automated]



    Following up with a lead is essential because sometimes, customers need a gentle nudge to move them forward in the sales process.

    You can use texting in conjunction with phone calls and emails to increase your chances of getting a reply.

    Below we’ve compiled an example of a simple and easy to implement sms sequence for roofing contractors.

    1st SMS

    Here’s an example of what gets sent off immediately (and automatically) when a new lead comes in for roofing contractors:

    Hey name%% it's James with ABC Roofing. Just received your enquiry, all is looking good for <vertical offer> and just had a few more Qs. You free for quick call now or is tomorrow 9am better??

    2nd SMS – No reply by next day 9am

    Hey name, you were probably busy and missed my last txt but I don't want you to miss out on X. You free now by any chance?

    Nothing fancy. Short and to the point, with a link that takes them to a calendar where they can book an appointment at a time of their choosing.

    3rd SMS no reply

    Understandably people can get busy so may miss the first message, hence the importance of following up.

    Hey name, here's a link to book a time, I've got 6 more slots available for X - let me know when you've booked in 

    4th SMS no reply/no booking

    Then, if that doesn’t work, after a few days we’ll send a message like this:

    Hey name, did you book in? 

    With this one, we’re just fishing for a reply and not necessarily asking them to book their own appointment.

    If they do reply, then we’re able to jump in and take over the conversation manually answering any questions the homeowner may have in order to seal the deal and book an appointment.


    Not only does this significantly increase their chances of closing these leads, it also saves your sales team a lot of time that would otherwise be spent on following up and trying to make contact.

    And aside from improving the sales process, it also benefits homeowners because they get to choose a date and time to meet that’s best for them, without having to play phone tag over the course of a few days/weeks.

    If you aren’t leveraging technology like automated text messaging and appointment scheduling to grow your business, then you might not be growing as fast as you could be.

    If you want to learn how you can implement a strategy like this for your business, along with a scaleable roofing lead generation source book a call today.

    Ready to Grow Your Business?