Leadshook Conversion API Setup

This guide is written for the purpose of implementing, for a deeper understanding of how the individual elemenents work please refer to leadshook’s own article on the subject over here.

Create the following answer fields

fbc, fbp

First Node Add the following scripts

Save FBC

<script>  
  (function check_fbq () {
    if (typeof fbq === 'undefined') setTimeout(check_fbq, 100)
    DT.grabCookie('fbc', '_fbc')
    console.log("fbc function fired [value: " + getCookie('_fbc') + "]")
  })()
</script>

Save FBP

<script>
  (function check_fbq () {
    if (typeof fbq === 'undefined') setTimeout(check_fbq, 100)
    DT.grabCookie('fbp', '_fbp')
    console.log("fbp function fired [value: " + getCookie('_fbp') + "]")
  })()
</script>

Save eventtime

<script>
DT.setField('eventtime_fb', '{_c_eventtime}')
</script>

Save eventid

<script>
DT.setField('eventid_fb', '{_c_eventid}')
</script>

After Conversion occurs

Fire FB Pixel

<script>
fbq('track', 'Lead', {
  content_name: '{_c_dt}',
  content_category: '{_c_node}',
  value: 0.50,
  currency: 'USD'
},
   {eventID: '{eventid_fb}'}
);
</script>

Before Thank You Page Fire Serverside API

Generate Conversion API Token

Facebook Events > Settings > Scroll to Conversion API then click generate token

Get test ID

Facebook Events > Test Events > Test ID

Setup Facebook API Node

Method: Post

Request URL: https://graph.facebook.com/{API_VERSION}/{PIXEL_ID}/events?access_token={TOKEN}

TIP! Please adjust as needed. We left in some hashed values for testing. E.g Gender (ge): for testing. For your payload, you MUST add a custom field like {fb_gender:lowercase|sha256}. The values below need to be updated with your custom fields. The hashed values below are there for a quick test only.

{
    "data": [
        {
            "event_name": "Lead",
            "event_time": {eventtime_fb},
            "action_source": "website",
            "event_id": "{eventid_fb}",
            "event_source_url": "{_c_eventurl}",
            "user_data": {
                "client_user_agent": "{_c_useragent}",
                "client_ip_address": "{ip_address}",
                "fbc": "{fbc}",
                "fbp": "{fbp}",
                "em": "{email|sha256}",
                "ph": "{phone_number|raw|international|no_leading_plus|sha256}",
                "fn": "{first_name:lowercase|sha256}",
                "ln": "{last_name:lowercase|sha256}",
                "db": "531764f38242ecae4d34116402255481859cf83552a545cad2b03268a4204f1a",
                "ge": "62c66a7a5dd70c3146618063c344e531e6d4b59e379808443ce962b3abd63c5a",
                "ct": "6d5809aba9e26ace73438fc81a5d012738b61a5b6fc913d5100e449e72d80ee2",
                "st": "4b650e5c4785025dee7bd65e3c5c527356717d7a1c0bfef5b4ada8ca1e9cbe17",
                "zp": "b83c588da0c6931625f42e0948054a3ade722bfd02c27816305742ed7390ac6c",
                "country": "9b202ecbc6d45c6d8901d989a918878397a3eb9d00e8f48022fc051b19d21a1d",
                "external_id": "{lead_id|sha256}"
            },
            "custom_data": {
                "currency": "USD",
                "value": "142.52",
                "content_name": "{_c_dt}",
                "content_category": "{_c_node}"
            }
        }
    ],
   "test_event_code": "TEST17778"
}

Important remove “test_event_code”: “YOURTESTID” before you go live, this code is for testing purposes only.